Reviews
Jamie Notter, Partner, Culture That Works LLC and co-author of Humanize and When Millennials Take Over
Steve Olenski, Forbes contributor & Sr. Content Strategist/Sr. Writer, Oracle Marketing Cloud
Bryan Kramer, Author of Best Seller, Human to Human #H2H, TED speaker
Anthony Iannarino, Speaker, Writer, Entrepreneur
Kevin Green,Executive Director, Digital Marketing – Dell, Inc.
As the Internet and technology have revolutionized how we live and interact with one another, so the ways in which companies market to and communicate with their customers have dramatically evolved. In this book Daniel Newman and Hessie Jones provide a wake-up-call to marketing professionals by demon- strating how a rapidly changing world demands new, sophisticated and clever methods of presenting products and services to the buying public. You’ll do well to heed the research and conclusions that come from this book!
Joel Comm, New York Times Best-Selling Author and New Media Marketing Strategist
Mark Babbitt, CEO and Founder of YouTern and co-author of A World Gone Social: How Companies Must Adapt to Survive
If there was ever a time to think differently it’s now. The travel industry has been one of the most vulnerable to the voice of the consumer. As a veteran Executive within the Airline and Travel industry, I know, all too well, relationships with customers have been a volatile love / hate ride. As customers become more knowledgeable and sophisticated, their expectations will continue to rise. Busi- ness must look to foster these customer relationships, to lead (and maybe even just to survive) in the future. Hessie Jones and Daniel Newman understand the new landscape. Their bookserves as a wake-up call for companies to be sensitized to the voice of the con- sumer, and to be relentless in not only understanding their needs, but establish- ing and encouraging an open line of communication. We can no longer expect the old ways of marketing to drive business today. EVOLVE delivers this mes- sage loud and clear.
Jim Young, CEO NewLeaf Corp, Former Senior Executive at Frontier Airlines and InterContinental Hotels Group